As a team of former Fleet Street journalists with over 60 years’ experience working for some of the UK’s biggest publications, we know that editors click ‘delete’ on the majority of press releases they receive. But you wouldn’t delete an email from a trusted ally would you?
As an agency run by journalists we don’t send press releases. The fact is that most press releases are either never read or simply don’t contain a story that is strong enough to make the news. We write the story ourselves and send it straight to senior Editors. It requires little editing and our clients know exactly what will be published.
We are well connected within the UK media and we know exactly what editors and journalists are looking for in a story, which is why every day at least one story about one of our clients is featured in the major newspapers.
Ask your current agency ‘Who’s the Editor of the Daily Mail?’ If they don’t know, then it’s time to move on! Too many agencies have no contacts at all and just send press releases far and wide to generic email addresses in the hope of getting coverage. If you want an agency that is truly well connected and has direct contact with Editors then you need to call us.
Thanks to us, Focus Clinic are now the go-to source of information relating to eye health, providing their expert opinion to The Daily Mail, The Mirror Online and more.
Starring in one of Britain's biggest TV shows, Coronation Street, leads to phenomenal media interest in Kym Marsh. Marco Richards have worked with Kym for many years exclusively managing her media profile.
Manchester’s SkinViva Clinic regularly feature in both national and local media thanks to the ongoing media relations and consumer PR campaign we have devised for them.