For more than a decade, we've been...
Building Brands, Protecting Reputations
marco/richards is a Manchester-based PR consultancy built and staffed by former national news journalists. In a world of ever-changing media, we consistently deliver campaigns and media coverage that move the needle
Since 2013 we've worked with B2C and B2B brands in healthcare, wellness, automotive, ecommerce, legal and finance, delivering high-impact PR campaigns that get people talking
Experienced
Our team of eight consultants are all former journalists, with careers spanning local and regional newsrooms to Fleet Street. Between us we've written the headlines, run the news desks and binned thousands of weak pitches - so we know what makes a story, who to take it to and how to land it. When we pitch a story, we know it's good enough to be published.
Results-driven
Media coverage is a means, not an end. What counts is what it does for your business: links that lift your search rankings, mentions and links that help surface your brand in AI answers, and coverage that reaches the people who actually buy from you. We measure all of it, tracking the stories that make the biggest impact to your business.
Guaranteed
We're the rare PR agency that puts its money where its mouth is. Before a penny changes hands, we agree exactly what success looks like - the coverage, links and outcomes you can expect - and we put it in writing as guaranteed KPIs. If we don't deliver, you don't pay us. No ifs. No buts. No excuses.
What we do
Six disciplines. One reputation.
01
Traditional PR
Media relations is our bread and butter, and we've been on both ends of the phone. We spent years deciding which pitches got binned; now we write the ones that don't. Stories pitched, press releases placed, expert comment supplied, broadcast interviews landed - earned coverage that puts you in front of the people who actually buy from you. Because done properly, PR doesn't just get your brand recognised. It builds trust, influences how people feel about it and whether they choose to buy from you or one of your competitors.
02
Digital PR for AI Search, SEO and GEO
Digital PR earns the media coverage and high-authority links that change how you get found - on Google, and now in AI answers from ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews. We build the data-led stories and expert comment that journalists actually want to link to. The result: stronger rankings, real referral traffic, and your name in the AI engines people now ask for recommendations.
03
Brand and Reputation Management
Reputation management is the long game. Campaigns come and go; month in, month out we keep your narrative consistent, your coverage credible and the goodwill topped up - so when your reputation is tested, and one day it will be, it holds. These days that includes the machines. Ask ChatGPT or Gemini about your brand and you'll get an answer; we treat that answer as coverage - we monitor it carefully to ensure it's telling the whole story.
04
Social & Influencer
We run social media management and influencer marketing the way we run PR: earn the attention, then keep it. We help your brand partner with the creators your audience already trusts and we turn those campaigns into permanent followers so you have an audience that you own and can talk to directly.
05
Founder & CEO Profiling
People trust people - which is why executive profiling works. We take the people leading your business, and get them heard: thought leadership, profile interviews, expert comment, conference stages. We turn your founder into the most persuasive asset the brand has - a familiar, credible voice that vouches for everything else you do.
06
Crisis Management
When it all goes wrong - the incident, the allegation, the reporter who already has the story - you want crisis communications from people who've sat in that newsroom and can pick up the phone. We've dealt with hundreds of front pages and how a damaging story gets built, hour by hour. We consider the impact on the whole business and ensure you're communicating with all stakeholders clearly. We minimise reputational damage and help you rebuild trust once the storm has passed.
Selected work
Campaigns built to be read, shared and searched.
Automotive
Select Car Leasing
Consistent national, regional and local media coverage for the UK's biggest car leasing company
See the metrics
Ecommerce
Prestige Flowers
Ongoing PR to generate peak-season lifestyle coverage and lift search engine rankings
See the metrics
Property
We Buy Any Home
Ensuring the UK's largest cash house buyer leads the headlines with a mix of thought leadership and news jacking
See the metrics
Health & Wellbeing
The Health Suite
Building authority and searchability through expert commentary and data
See the metrics
Health & Wellbeing
Active Iron
Enhancing brand visibility through case studies and data stories
See the metrics
Health & Wellbeing
VeinCentre
Building brand authority nationally to increase patient enquiry growth
See the metrics
Legal
CEL Solicitors
Leading the communications strategy for the largest consumer law firm in the UK
See the metrics
Health & Wellbeing
Proton Therapy UK
For over eight years we've been telling Proton Therapy UK's story to a national audience
See the metrics
Ecommerce
The Grass People
Three years of ensuring The Grass People are the leading expert voice in lawn care
See the metrics
Finance
Parker Walsh
Building Parker Walsh's authority on business insolvency and recovery
See the metrics
Education
Engineering Real Results
Making ERR's trades experts a trusted national voice
See the metricsLatest news
From the newsroom.
Clients
In their words
“The team at marco/richards really understands Prestige Flowers and the stories behind our brand. They’ve helped us connect with new audiences through meaningful press coverage, building recognition and trust across our key seasonal campaigns and everyday gifting occasions.”
FAQ
Straight answers
Ready for coverage that actually moves the needle?
Tell us about your brand and we'll get back to you with an honest view on what we can do for you.