For more than a decade, we've been...
Building Brands, Protecting Reputations
marco/richards is a PR consultancy founded and run by former national news journalists. With teams in Manchester and London, we help organisations build their profile, protect their reputation and increase their visibility across the media, Google and AI search. In a fast-changing media landscape, we consistently deliver campaigns and media coverage that move the needle
Since 2013 we've worked with some of the most ambitious B2C and B2B brands in healthcare, wellness, automotive, ecommerce, legal and finance, consistently delivering high-impact PR campaigns that get people talking
Experienced
Our team of consultants are all former journalists, with careers spanning local and regional newsrooms to Fleet Street. Between us we've written the headlines, run the news desks and binned thousands of weak pitches - so we know what makes a story, who to take it to and how to land it. When we pitch a story, we do it with a journalist’s judgement of what is genuinely worth publishing.
Results-driven
Media coverage is a means, not an end. What counts is what it does for your business: earning authoritative links, improving visibility on Google, mentions and links that help surface your brand in AI answers, and coverage that reaches the people who actually buy from you. We measure all of it, tracking the stories that make the biggest impact to your business.
Guaranteed
We're the rare PR agency that puts its money where its mouth is. Before a penny changes hands, we agree exactly what success looks like - the coverage, links and outcomes you can expect - and we put it in writing as guaranteed KPIs. If we don't deliver, you don't pay us. No ifs. No buts. No excuses.
What we do
Build your profile.Increase your visibility.Protect your reputation.
PR has changed, but the fundamentals have not.
You still need strong stories, credible media coverage and the right people talking about your brand. What has changed is that good PR now influences much more than the news agenda.
It can shape reputation, strengthen search visibility, earn authoritative links and affect how your organisation appears in search engines and AI-generated answers.
This is why our services work together.
Traditional PR
We spent years deciding which pitches got binned; now we write the ones that don’t. Our team knows what makes a story, what journalists are looking for and how to turn an idea into coverage. From national media campaigns and press office support to expert comment and thought leadership, we create stories that get published and get people talking. Because done properly, PR doesn’t just get your brand recognised. It builds trust, influences how people feel about it and whether they choose you or one of your competitors.
Digital PR for AI Search, SEO and GEO
Digital PR combines strong editorial coverage with measurable impact on search. We provide journalists with data-led campaigns, expert commentary and newsworthy content that earn high-quality media coverage and authoritative links for your brand. That coverage not only affects how you’re found on search engines, it now increasingly shapes AI answers from ChatGPT, Claude, Perplexity, Gemini and Google’s AI Overviews. In short, good digital PR helps people find you as well as hear about you.
Brand and Reputation Management
Reputation is built over years but can be severely damaged in a matter of hours. We help organisations build their reputation: taking control of how they are seen, building a positive media profile, strengthening trust and making sure the right messages reach the right audiences. We also monitor how your brand is represented across the media, search engines and AI-generated answers. When issues do arise, we help you respond quickly, clearly and with a strategy designed to protect what you’ve built.
Social and Influencer
We run social media management and influencer marketing the way we run PR: earn the attention, then keep it. We help brands work with creators their audiences already trust, developing campaigns that feel credible, reach the right people and build longer-term engagement. The aim is to turn short-term attention into an audience you can continue talking to long after the campaign has ended.
Founder and CEO Profiling
People buy from people, and strong leaders can become powerful assets for a brand. We help founders, CEOs and senior executives build their profile through media commentary, interviews, thought leadership and speaking opportunities. The aim is to make the right people known for the right things, so their expertise strengthens both their own reputation and the organisation behind them.
Crisis Management
When a crisis happens, you need clear advice and quick decisions. Our team has spent years working inside national newsrooms, so we understand how damaging stories develop, what journalists will ask and how quickly a situation can escalate. We help organisations prepare for crises, manage media interest and communicate clearly with staff, customers, stakeholders and the public. The aim is simple: protect your reputation, minimise damage and rebuild once the storm has passed.
Selected work
Campaigns built to be read, shared and searched.
From building national profiles and earning authoritative links to increasing enquiries and strengthening reputations, our campaigns are designed around what our clients want to achieve.
Health & Wellbeing
The Health Suite
Building authority and searchability through expert commentary and data
See the metrics
Automotive
Select Car Leasing
Consistent national, regional and local media coverage for the UK's biggest car leasing company
See the metrics
Legal
CEL Solicitors
Leading the communications strategy for the largest consumer law firm in the UK
See the metrics
Health & Wellbeing
Active Iron
Enhancing brand visibility through case studies and data stories
See the metrics
Ecommerce
Prestige Flowers
Ongoing PR to generate peak-season lifestyle coverage and lift search engine rankings
See the metrics
Professional Services
Parker Walsh
Building Parker Walsh's authority on business insolvency and recovery
See the metrics
Health & Wellbeing
VeinCentre
Building brand authority nationally to increase patient enquiry growth
See the metrics
Property
We Buy Any Home
Ensuring the UK's largest cash house buyer leads the headlines with a mix of thought leadership and news jacking
See the metrics
Ecommerce
The Grass People
Three years of ensuring The Grass People are the leading expert voice in lawn care
See the metrics
Health & Wellbeing
Proton Therapy UK
For over eight years we've been telling Proton Therapy UK's story to a national audience
See the metrics
Education
Engineering Real Results
Making ERR's trades experts a trusted national voice
See the metrics
Ecommerce
Watches2U
Keeping Watches2U visible all year round, not just at peak gifting season
See the metricsLatest news
From the newsroom.
Clients
In their words
“The team at marco/richards really understands Prestige Flowers and the stories behind our brand. They’ve helped us connect with new audiences through meaningful press coverage, building recognition and trust across our key seasonal campaigns and everyday gifting occasions.”
“We've been working with marco/richards for a few months now and have been extremely pleased with the results. The team has shown a deep understanding of our business and hit the ground running - we're already seeing them put The Health Suite on the map.”
“This is a crucial time for VeinCentre as we continue to expand our services across the UK. We've worked with marco/richards previously and have seen first-hand the exceptional results the team delivers, so I am delighted to be partnering with them again.”
“If you're looking for a PR agency that delivers exceptional results, then look no further than the team at marco/richards. They have worked alongside us, supporting us every step of the way. The team, who are among the nicest people you could hope to work with, have transformed our media profile, consistently securing fantastic coverage across the national press. I couldn't be happier with the service. It's superb.”
“PR has helped us cut through a bustling market. Lawncare is crowded and it's easy to get lost in the noise. Still, marco/richards has helped us consistently land strong coverage in high-quality publications, with links that really support our wider marketing and SEO efforts. Having that steady drumbeat of expert commentary has been a big win for us.”
FAQ
Straight answers
Ready for coverage that actually moves the needle?
Tell us about your brand and we'll get back to you with an honest view on what we can do for you.